Everything you need to know about promoting your podcast with Podbooster.
Podbooster is a podcast promotion platform that drives real, verified listeners to your episodes using Google Display Network ads. You pick an episode, set a budget, and we handle the rest — ad creation, targeting, and delivery.
IAB v2.1 is the industry standard for measuring podcast downloads, set by the Interactive Advertising Bureau. A download only counts when enough audio bytes are delivered, bots are filtered out, and the same listener isn't counted twice within 24 hours. This is the same standard used by Spotify, Apple Podcasts, and major hosting platforms.
Most campaigns deliver their full download goal within 2-5 days. Google Ads needs a few hours to review your ads initially, then delivery ramps up. You can track progress in real time from your dashboard.
Any podcast with a public RSS feed. Just paste your RSS URL and we'll pull in your show details and episodes automatically. Works with all major hosting platforms — Megaphone, Spotify for Podcasters, Libsyn, Buzzsprout, Podbean, and more.
Yes. After submitting your RSS feed, you pick the exact episode you want to promote. Your Google Ads campaign and landing page are built specifically for that episode.
You get a real-time dashboard showing IAB downloads delivered, ad impressions, clicks, listener engagement (30-second listeners), and geographic breakdown. You can also verify downloads on your own hosting platform — our numbers match theirs.
Your campaign launches automatically within minutes. We generate ad copy using AI, create display ads in 15 sizes, set up targeting based on your episode's topic, and launch on Google's Display Network. You'll receive an email when your campaign hits its download goal.
Campaigns start at $100, which delivers approximately 125 IAB-verified downloads at $0.80 per download. You can choose a higher budget for more downloads — the slider goes up to $16,000.
Completely different. We run real Google Ads that real people click on. Every download is IAB v2.1 compliant — bot-filtered, deduplicated, and verified. Your hosting platform (Megaphone, Spotify, etc.) will confirm the same download count we report. Fake download services inflate numbers with bots that hosting platforms detect and filter out.
Yes. You can run as many campaigns as you want, for any show, any episode, at any time. Each campaign gets its own Google Ads campaign, landing page, and tracking dashboard.
By default, we target core English-speaking markets: United States, United Kingdom, Canada, and Australia. Our AI analyzes your podcast's language and content to recommend the best countries. Non-English podcasts are targeted to the appropriate language markets.
Once a campaign launches, Google Ads begin serving immediately and ad spend cannot be recovered. If you have concerns about a running campaign, contact us and we'll work with you to find a solution.
Send us a message and we'll get back to you as soon as possible.